HOW IT STARTED & HOW IT’S GOING
When LOOMIS started working with Golden Chick in 2014, the brand had 103 units and wanted to jumpstart growth and overhaul the brand. We partnered with their leadership team and now, eight years and more than double the units later, our integrated advertising campaign has dovetailed with a series of out-of-the-park promotional home runs to deliver consistent month-over-month same-store sales increases and outpacing of the brand’s QSR industry peers while doubling Average Unit Volume systemwide. We’ve positioned the brand as a rising QSR darling, earning perennial features on the industry’s most important lists of successful concepts.
