We needed creative that would take this quality message to the masses. Enter the Golden Chick food trailer and our stand-up interviewer, Marty. The One Taste and You’re Golden campaign used humor and mouth-watering food photography to introduce Golden Chick to new customers and remind lapsed customers why they loved the brand. With the help of our man on the street, the spots captured authentic, in-the-moment reactions of people tasting Golden Chick for the first time, as well as brand fans trying out new menu items. An updated music track from our own Luminous Sound repackaged our established brand jingle.