THE ASK
Each year the State Fair of Texas attracts more than 2.5 million people. But due to COVID-19, the Fair was canceled for the first time since World War II, leaving people without their favorite Fair foods. Within hours of the cancellation announcement, Golden Chick seized the opportunity to partner with Fletcher’s Original Corny Dogs and sell the products at 187 of its locations. LOOMIS stepped in to help generate buzz and boost sales, forming a strategy and implementing tactics to introduce and sell a new food product in a matter of weeks.