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Massage Heights - Elevate Your Everyday

lifting up the brand

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THE ASK

Massage Heights was looking to expand their user base in the competitive massage membership market. As a regional player, they needed to stand apart from the national chains and give people a reason to get regular massages from Massage Heights.

Massage Heights Relax

THE INSIGHT

Research told us that 82% of those who get a massage at least once yearly believe monthly massages would improve their physical health. Yet only 19% of them actually get regular massages. They have a hard time justifying the time and expense, and even feel guilty spending the money on themselves. We needed to make them feel like their health is worth it.

Massage Heights Revive
Massage Heights Repeat

THE OPPORTUNITY

The LOOMIS team repositioned what was a perceived luxury as an essential part of everyday self-care. At a time when self-care was just starting to truly trend, and where the competition was focused on relieving the singular ache or pain, we needed to connect the brand with the idea that regular massage leads to a positive well-being (which in turn helps you best manage everything and everyone in your life). And with options to fit every budget, Massage Heights is a guilt-free way to do just that.

Massage Heights Runner
Massage Heights Pushup

THE CAMPAIGN

Inspired by the mountain image in the Massage Heights logo, the LOOMIS team developed the Elevate Your Everyday theme and threaded it through an integrated traditional and digital campaign. A mix of relaxing massage visuals and aspirational imagery work together to capture the emotions and the physical activity associated with a life lived at its best because of regular massage.

Massage Heights Back Massage

MUSIC & TELEVISION

The first step was to create the sonic branding, and for that we tapped into the talent of our music partner, Luminous Sound. The track captured both the relaxation of massage and the energy of living your best life, with lyrics that emphasized the self-care positioning. The :30 TV spot ran in regional markets, featuring a mix of footage of both the relaxing retreat experience and our wide demographic engaging in aspirational, wellness-focused activities out in nature.

RADIO

The :60 spot begins with a few seconds of silence to break through the radio clutter. Then, a single bird call rings out. We hear a slight breeze. Only then does the voiceover begin, talking about a personal best: she’s climbed the summit in record time. Her life sounds pretty positive, thanks to regular massages from Massage Heights. Something that helps her deal with life’s stresses as well.

“ELEVATE YOUR EVERYDAY” RADIO

http://theloomisagency.com/wp-content/uploads/2019/01/Massage-Heights-Brand-Radio.mp3
Massage Heights Field of Lavender

POINT OF PURCHASE

We took the campaign into the retreats with window clings, counter cards, door signs, and other necessary materials that helped support the Elevate Your Everyday premise. Always featuring a combination of massage and aspirational imagery, the campaign look and feel was consistent through both internal and external channels.

Massage Heights Yoga Brand Cling
Massage Heights Mothers Day Ad
Massage Heights Fathers Day Ad
Massage Heights Recruiting Ad
Massage Heights Grapefruit Ad
Massage Heights Recruitment Facebook Ad
Massage Heights Intro Massage Flyer

“The reason I’ve worked with Julie and her team for over ten years, on multiple brands, is because they just continue to deliver. They’re reliable, they’re responsive, they listen, and they think.”

– Alice O’Donnell, Former VP of Marketing for Massage Heights

 
GET IN TOUCH

We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

The dog says woof!

17120 DALLAS PARKWAY
SUITE 200
DALLAS, TX 75248

T

E

972.331.7000

[email protected]

Loomis

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