As one of the oldest banking charters in Texas, National Banks of Central Texas had been part of their community for over one hundred years. They were looking to update their name and their brand in a way that maintained their strong legacy, but also demonstrated the bank’s dedication to meeting their customers’ changing needs.
Industry research showed that customers wanted reliability and trust from their bank, but speed and convenience was also a factor. Their longevity in the market had allowed them to establish relationships and build a reputation their competition couldn’t match. And those long-term relationships equated with trust.
Around this idea, LOOMIS designed a new mark and developed a brand look and feel that was warm and friendly, and emphasized bank customers. We built a creative campaign to communicate the name change and new positioning, centered around the tagline “A Relationship You Can Bank On.”
Outdoor and newspaper, still media staples in these small towns, were used to convey the name change, while teaser videos ran on television and digitally. An upgraded website presence rounded out the campaign, giving the bank a vehicle to offer a digital interface with their customers.
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