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Bark Blog

some thoughts
on the ad biz

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September 1, 2025 Why Strategic Partnerships are Key to Future Healthcare Marketing

Discover how strategic partnerships, influencer marketing, and a challenger mindset drive healthcare marketing success.

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August 27, 2024 5 Branding Tips for Healthcare Marketers

When it comes to healthcare marketing, you can build trust and drive patient loyalty by crafting a distinctive brand identity.

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March 4, 2024 Healthcare Marketing in 2024

How can healthcare marketing deliver value in an evolving landscape? We explore emerging trends and technology to help achieve your goals.

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October 17, 2023 Takeaways: 2023 SHSMD Healthcare Conference

LOOMIS hit Chicago for this year's Society for Health Care Strategy & Market Development Conference. Here are some of our top takeaways.

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March 21, 2023 How to Create a Healthcare Oasis

What would it take for healthcare providers to create a comforting, certain, and reassuring patient experience?

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November 22, 2022 Takeaways: Healthcare Internet Conference

Our takeaways from the 26th annual Healthcare Internet Conference, an event focused on all things digital for healthcare marketers.

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November 10, 2025 Why Modern CMOs Should Lead with Challenger Brand Thinking

Clear positioning, smart strategy, and the courage to take calculated swings. Challenger brands don’t wait for permission. They set the pace.

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August 12, 2025 Why Category Leaders Should Think Like Challengers

Category leaders can benefit from thinking like challengers. Here’s why adopting a challenger brand mentality is essential.

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February 18, 2025 Protecting the Patient

Privacy and personalization push us to rethink how we use data to protect patients in a highly regulated healthcare marketing space.

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January 31, 2025 Beyond Quitter’s Day: A Challenger’s Health Journey

When we challenge ourselves to strive for better, we create a ripple effect that impacts every aspect of our lives.

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