Bark Blog

When it comes to healthcare marketing, you can build trust and drive patient loyalty by crafting a distinctive brand identity.

How can healthcare marketing deliver value in an evolving landscape? We explore emerging trends and technology to help achieve your goals.

LOOMIS hit Chicago for this year's Society for Health Care Strategy & Market Development Conference. Here are some of our top takeaways.

What would it take for healthcare providers to create a comforting, certain, and reassuring patient experience?

Our takeaways from the 26th annual Healthcare Internet Conference, an event focused on all things digital for healthcare marketers.

For healthcare marketers, patient acquisition is critical to patient retention. And a patient-first mindset is key.

The best advertising agencies know how to tap into the challenger brand power of storytelling to deliver breakthrough, memorable messages.

Using the latest AI has to offer creates a serious competitive advantage that neither agency nor client can afford to ignore.

Millions of Americans are overwhelmed by medical bills—but this challenger brand is using unconventional thinking to help the underdog win.

Mark Cuban takes on his biggest challenge yet, going after big pharma with his new online venture. Will it work? Would you bet against him?