Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

October 26, 2021 Challenger Brand Mount Rushmore, 1950-2000

Which four underdogs from 1950 to 2000 deserve to be the Challenger Brand Mount Rushmore? Keep reading and see if you agree with us.

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October 13, 2021 Challenger Brands Can’t Win Without It

It's not easy to be an underdog. Believing you can win is essential. And hope is the rocket fuel that makes challenger brands go.

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October 11, 2021 Fitness Industry Branding Changes Its Routine

Taking on competitors with more money/resources/people/pull, fitness industry challenger brands were used to doing the heavy lifting. Then a pandemic redefined what it meant to…

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September 21, 2021 College Football’s Best Teams Can Teach Challenger Brands How To Win

We love building, following, and playing with brands and teams that exude excellence. College football’s best teams have a lot to teach us.

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August 31, 2021 The 5 Essential Weapons That Help Challenger Brands Win

What does it take for underdog brands to go to war and beat the competition? These five essential weapons can help challenger brands win.

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August 23, 2021 6 Restaurant Promotions that drive traffic now

As — finally— the kids head back to school in person, here are 6 great Back-To-School restaurant promotions to drive traffic and sales.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.