Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

February 10, 2023 Super Bowl Commercials: A Battle of Opinions

Instead of just sharing our hot takes on the champion spots, we thought we'd include takes from the people whose opinions, if we're honest, are…

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December 19, 2022 No, Really Santa…We’ve Been Good

This year, we've been good to each other and the people we work with. But there are a few more things that would really make…

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December 12, 2022 Is Your Company Culture Ready for 2023?

No matter how you approach it, building a meaningful company culture takes time, focus, and effort. The best time to start is now.

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December 1, 2022 Challenger Brand Stories Resurrected

Bookstores are making a comeback—they are growing in number, popularity, profit, and against all odds, relevancy.

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November 22, 2022 Takeaways: Healthcare Internet Conference

Our takeaways from the 26th annual Healthcare Internet Conference, an event focused on all things digital for healthcare marketers.

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November 14, 2022 Collaboration = Stronger Together

More and more, agencies of record find themselves in a position of collaboration. Here's why that's a good thing.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.