Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

May 30, 2023 Learning from Fast-Food Pace Setters

Today's QSR technology can capture massive amounts of data. To be successful, brands must have systems robust enough to harness it.

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May 25, 2023 The Rewards of Loyalty Programs for Challenger Brands

Loyalty programs can be game changers for challenger brands looking to build a strong customer base and increase brand loyalty.

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April 24, 2023 4 Reasons HR & Marketing Should be BFFs

Marketing and Human Resources might not seem like the most obvious pairing, but they have more in common than you might think.

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April 17, 2023 How Does Your Ad Agency Use AI?

Ad agencies are trying to get their heads around the impact AI can or will have on client work. We look into ways ChatGPT might…

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March 21, 2023 How to Create a Healthcare Oasis

What would it take for healthcare providers to create a comforting, certain, and reassuring patient experience?

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February 27, 2023 What Makes a Challenger Brand?

True challenger brands are defined by how they approach their 3 States: State of Market, State of Mind, and State of Readiness.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.