Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

December 11, 2023 How Advertising Agencies Use Storytelling To Build Brands

The best advertising agencies know how to tap into the challenger brand power of storytelling to deliver breakthrough, memorable messages.

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October 23, 2023 Fake Influencers: AI On Social Media

AI and virtual influencers garner millions of views and engagement. And while this isn’t necessarily bad, it’s not exactly good either.

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October 17, 2023 Takeaways: 2023 SHSMD Healthcare Conference

LOOMIS hit Chicago for this year's Society for Health Care Strategy & Market Development Conference. Here are some of our top takeaways.

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August 28, 2023 Good, Your Company Culture is Showing

Company culture plays a huge role in shaping a brand's reputation. And there's a direct correlation between culture and business success.

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August 14, 2023 Questions To Ask Your Agency About AI

Using the latest AI has to offer creates a serious competitive advantage that neither agency nor client can afford to ignore.

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July 24, 2023 Building Authenticity and Trust As A Challenger Brand

How do challenger brands build and maintain trust with customers, especially when they're perceived as the underdog?

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.