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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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August 1, 2022 The 4-Day Work Week is Coming

The push for a 4-day work week is coming. And the change could be critical to attracting and keeping outstanding talent.

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July 18, 2022 Company Culture Building Block #5: Vulnerability

Building a solid company culture requires vulnerability — it's essential for authenticity and trust. But opening up isn't always easy.

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July 11, 2022 Mark Cuban Goes After Big Pharma

Mark Cuban takes on his biggest challenge yet, going after big pharma with his new online venture. Will it work? Would you bet against him?

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July 5, 2022 Cannes Lions Taps Two for Grand Prix

The Cannes judges rewarded two brands with this year’s Grand Prix Lion. One look at the spots and you’ll see why.

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June 24, 2022 Into the Metaverse We Go

Many were highly skeptical about the metaverse, but its reality (actual and virtual) is no longer an IF. It's a sooner-than-you-think WHEN.

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June 20, 2022 Herb Kelleher — Challenger Brand Champion

No challenger brand leader has understood how to compete as an underdog better than Southwest Airlines co-founder Herb Kelleher.

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