Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

April 26, 2022 Company Culture Building Block #2: Creativity

We continue to explore the building blocks of any great company culture by looking at creativity and its explosive potential.

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April 12, 2022 There’s A Challenger Brand Breeze Blowing

Of all the business sectors with challenger brands (and that’s all of them), few are more fascinating or more populated with underdogs than the airline…

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April 1, 2022 When Good Brands Go Bad (Looking At You, Oscars)

The Oscars have plummeted from beloved "Must See TV" to an annoying train wreck. Will Smith's assault of Chris Rock didn't help.

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March 28, 2022 Company Culture Building Block #1: Safety

To create the company culture your employees need, you must first build a foundation of physical, mental, emotional, and even spiritual safety.

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March 22, 2022 Our 18 Fave Dog Commercials of All Time

Over the years, there have been hundreds of advertisements featuring our furry friends. Here are our 18 favorite dog commercials of all time.

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March 7, 2022 Challenger Brands Should Raise a Glass to AB Inbev

How does a company become the world’s largest brewer and one of the world’s most dominant creative powerhouses? For AB InBev, it starts with thinking…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.