Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

April 17, 2023 How Does Your Ad Agency Use AI?

Ad agencies are trying to get their heads around the impact AI can or will have on client work. We look into ways ChatGPT might…

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March 21, 2023 How to Create a Healthcare Oasis

What would it take for healthcare providers to create a comforting, certain, and reassuring patient experience?

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February 27, 2023 What Makes a Challenger Brand?

True challenger brands are defined by how they approach their 3 States: State of Market, State of Mind, and State of Readiness.

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February 10, 2023 Super Bowl Commercials: A Battle of Opinions

Instead of just sharing our hot takes on the champion spots, we thought we'd include takes from the people whose opinions, if we're honest, are…

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December 19, 2022 No, Really Santa…We’ve Been Good

This year, we've been good to each other and the people we work with. But there are a few more things that would really make…

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December 12, 2022 Is Your Company Culture Ready for 2023?

No matter how you approach it, building a meaningful company culture takes time, focus, and effort. The best time to start is now.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.