Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

October 4, 2022 Buying Into Company Culture

Great company culture brings purpose and meaning to employees' lives. But to create that transcendent company culture, everyone has to buy in.

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September 19, 2022 How Bright Is Your Lighthouse Identity?

Every successful challenger brand builds a lighthouse identity so bright, consumers have to pay attention. Here are 4 ways to build your own.

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September 6, 2022 Company Culture Building Block #7: North Star Leadership

North Star Leadership happens when leaders have clarity about who they are, where they want to take their companies, and how to get there.

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August 29, 2022 BMW – The Ultimate Marketing Machine

BMW’s new campaign shows how AI can uncover fascinating insights and information agencies can use to create engaging and unexpected work.

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August 15, 2022 Challenger Brand Ringling Bros. Makes A Comeback

Changing the way consumers think about them can be difficult for challenger brands, but that’s exactly what Ringling is trying to pull off.

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August 8, 2022 Company Culture Building Block #6: Connection

Connection is essential in creating a transcendent company culture. But in a world of instant gratification, how do leaders build it?

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.