Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

July 18, 2022 Company Culture Building Block #5: Vulnerability

Building a solid company culture requires vulnerability — it's essential for authenticity and trust. But opening up isn't always easy.

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July 11, 2022 Mark Cuban Goes After Big Pharma

Mark Cuban takes on his biggest challenge yet, going after big pharma with his new online venture. Will it work? Would you bet against him?

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July 5, 2022 Cannes Lions Taps Two for Grand Prix

The Cannes judges rewarded two brands with this year’s Grand Prix Lion. One look at the spots and you’ll see why.

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June 24, 2022 Into the Metaverse We Go

Many were highly skeptical about the metaverse, but its reality (actual and virtual) is no longer an IF. It's a sooner-than-you-think WHEN.

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June 20, 2022 Herb Kelleher — Challenger Brand Champion

No challenger brand leader has understood how to compete as an underdog better than Southwest Airlines co-founder Herb Kelleher.

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June 13, 2022 Company Culture Building Block #4: Belonging

Of all the foundational elements for a transcendent company culture, belonging may be the most crucial cultural building block of all.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.