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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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August 3, 2021 Cashing In On NIL and NFTs

Challenger brands are cashing in on NIL and NFTs, riding the front wave of innovation and cultural relevance without breaking the bank.

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July 19, 2021 Getting Company Culture Right Post-COVID

To succeed post-COVID, there's one thing you have to get right: your culture. If you’re ready to start building and fostering a great company culture,…

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July 6, 2021 For Challenger Brands The Time Is Now

For challenger brands, competing with the category leaders requires constant evaluation, steady improvement and taking an honest look at how you competed in the past…

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May 18, 2021 Will The NFT Revolutionize Marketing?

In the past year, one of the most intriguing narratives in the digital space has been the rise of NFTs (Non-Fungible Tokens). NFTs may very…

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May 10, 2021 Great Loyalty Programs Are No Longer Optional

Choose any metric you like to measure success, and loyalty will be the catalyst for most any positive result. Here are 10 ways to turbocharge…

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May 4, 2021 Why Brand Success Begins (and Ends) With Loyalty

For more than a year, COVID tested customer loyalty like never before. To fight back, many brands improved and leaned on their loyalty programs to…

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