Today's QSR technology can capture massive amounts of data. To be successful, brands must have systems robust enough to harness it.

Loyalty programs can be game changers for challenger brands looking to build a strong customer base and increase brand loyalty.

Marketing and Human Resources might not seem like the most obvious pairing, but they have more in common than you might think.

Ad agencies are trying to get their heads around the impact AI can or will have on client work. We look into ways ChatGPT might…

What would it take for healthcare providers to create a comforting, certain, and reassuring patient experience?

True challenger brands are defined by how they approach their 3 States: State of Market, State of Mind, and State of Readiness.