Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

February 14, 2022 Our Top 20 Favorite Winter Olympics Commercials Ever

As we say goodbye to the 2022 Beijing Games, here are 20 of our favorite Winter Olympics commercials of all time.

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January 18, 2022 Think Small for a Big 2022

2022 is a critical comeback year for restaurants. This year, finding successful restaurant marketing ideas requires thinking smaller.

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January 10, 2022 Marketing Trends, Predictions & Promises For 2022

After a year with supply chain disruptions, the Great Resignation, and total unrest, these marketing trends promise to save the day in 2022.

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December 13, 2021 The Great Resignation Is Really The Great Opportunity

The Great Resignation may be the greatest challenge corporate America has ever faced. But it’s also an extraordinary opportunity for those willing to see it…

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December 7, 2021 Service Companies Can’t Survive Without This

See how challenger brand service companies can speed up the relationship-building process and strengthen the traction they need from their customers.

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November 29, 2021 Challenger Brand Mount Rushmore, 2000 – Present

Which four underdogs from 2000 to the present deserve to be the Challenger Brand Mount Rushmore? Keep reading and see if you agree with us.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.