November 12, 2015
Martian Crisis PR Strategies
NASA has a legitimate crisis on its hands; an astronaut is stranded on Mars. This PR nightmare is the premise of the best-selling book…
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The Voice Of The Underdog®
CHAPTER 1
March 1, 2015
Monster Energy’s Sponsorship Marketing Lessons For Challenger Brands
Monster Energy is the best performing NASDAQ stock in the last 15 years. It seems Monster is living up to its reputation for high-octane performance…
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June 18, 2012
Music Makes It Memorable
Music is no Holy Grail for advertisers, but when it’s skillfully integrated into message delivery for the right product or service, music can work magic…
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December 5, 2014
NBC’s Challenger Brand Thinking Takes Flight With “Peter Pan” LIVE
Quick. Your network is in fourth place. You’re programming a Thursday night during the holiday season and you’re up against CBS, FOX, ABC, cable,…
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July 18, 2011
Netflix has customers seeing red
When does a challenger brand cease to be a challenger brand? Some would say when they stop acting like one. The truth is, the shift…
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April 10, 2014
New design for Twitter profiles promises better customer engagement
#newTwitterprofile This week, Twitter revealed a fresh, new look for Twitter profiles designed to increase user presence and engagement. The new look, which has been…
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