Like many others, I consider Steve Jobs to be among the best—if not the very best—marketing visionary to come along in the last half…

  NASA has a legitimate crisis on its hands; an astronaut is stranded on Mars. This PR nightmare is the premise of the best-selling book…

Monster Energy is the best performing NASDAQ stock in the last 15 years. It seems Monster is living up to its reputation for high-octane performance…

Music is no Holy Grail for advertisers, but when it’s skillfully integrated into message delivery for the right product or service, music can work magic…

  Quick. Your network is in fourth place. You’re programming a Thursday night during the holiday season and you’re up against CBS, FOX, ABC, cable,…

When does a challenger brand cease to be a challenger brand? Some would say when they stop acting like one. The truth is, the shift…