Music is no Holy Grail for advertisers, but when it’s skillfully integrated into message delivery for the right product or service, music can work magic…

  Quick. Your network is in fourth place. You’re programming a Thursday night during the holiday season and you’re up against CBS, FOX, ABC, cable,…

When does a challenger brand cease to be a challenger brand? Some would say when they stop acting like one. The truth is, the shift…

#newTwitterprofile This week, Twitter revealed a fresh, new look for Twitter profiles designed to increase user presence and engagement. The new look, which has been…

It’s a fair bet that most marketers watched this year’s Super Bowl with an eye on the action during game breaks. The commercials are the…

We spend a lot of space in this blog talking about issues relating to the underdog – those underfunded, under-appreciated but very spunky companies that…