With consumers being squeezed more than any time in recent memory, it seems companies are starting to wrestle with a very interesting question: what is…

  The digital realm provides all the intelligence you need to connect your product with consumers, but if you’re not reviewing all of your data,…

The resounding answer is no. Trolls are those nasty, sad people who hide behind online anonymity to pick fights and sling hate. It is their…

Introducing a new web series by LOOMIS called “Smart on Advertising.” Smart on Advertising is a series of short videos designed to help business professionals…

  Challenger brands can’t outspend the market leader in their industry, which is why they have to think outside the box to gain market share.…

There’s a new marketing buzzword on the launch pad for 2009: luxury shame. Consumers who couldn’t get enough of the good stuff as recently as…