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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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February 4, 2016 Super Bowl Ads Can Mean Big Wins for Challenger Brands

  Super Bowl 50 is already beginning to take over the airwaves, with coverage and excitement building for the big event Sunday, February 7 on…

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August 14, 2007 Survey Says: CMOs Don’t Make a Difference

Did you hear the one about the two academics who put their brains together and conducted a study that says CMOs have no impact on…

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April 11, 2016 Swapping Paid Talent for True Authenticity

Reality check. I’d be willing to bet if you asked just about any creative how they feel about using “real people” in their ads, nearly…

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April 24, 2014 Taco Bell Rolls Out Breakfast, Challenger Brand Style

Every party animal knows Taco Bell is the best bet for a 2 a.m. taco, but who knew they were open for breakfast? Nobody. And…

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June 21, 2016 Tag YouTube Videos Like a Boss

YouTube may be the second biggest search engine, but keep in mind that it’s really social media. Just like your website and other components of…

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February 27, 2007 Taking A Bath with BLING

Yesterday, an article on ABC News.com reported on a brand new high-end bottled water called Bling H20 that retails for $75 a bottle. A BOTTLE!…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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