All the big-dog brands do it—Coca Cola, Apple, Nike—you’ve seen their products on TV or in the movies. Savvy consumers can spot product placements right…

  If you found your restaurant in the middle of a PR disaster, what would you do? The way you react in the aftermath of…

Over the past week, we’ve explored the importance of incorporating great people and a great customer experience into your company and your brand. Having the…

How does Chick-Fil-A consistently train the best employees in fast food? The short answer is, they don’t. Chick-fil-A founder Truett Cathy addressed this very question directly in a 2005 interview.…

Until a company is delivering an optimal customer experience through excellent and consistent customer service, it is not well positioned to achieve maximum benefit from…

“Anybody who doesn’t understand that companies are in business to make a profit isn’t plugged in right.” That colorful sentiment was issued by a colleague…