It’s hard to think of a client whose media spend tops $886 million as an underdog. But that’s exactly where Allstate finds itself, looking…

  How fast can you hear? It’s an odd question, but neuroscientist Seth Horowitz, author of “The Universal Sense: How Hearing Shapes the Mind” has…

It’s been said that Philadelphia merchant John Wannamaker once quipped, “I know half my advertising budget is wasted. I just don’t know which half.” He…

Seeking to weed out its most habitual customer service headaches, Sprint recently sent letters to 1,000 of its 53 million customers, informing them that they…

Here’s a news flash: We like people who are like us. More to the point, we favor people who look like we do, act like…

  Competing with category leaders isn’t easy.  There’s just no way around it, marketing your company using traditional media is expensive. Email marketing, on the…