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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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October 28, 2008 Personal Programming: The New Generation

Did you see the article about YouTube setting aside its 10-minute content limit? Up to now, YouTube has put a limit on the length of…

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March 10, 2015 Platt Reveals All In Dallas Design Firm Expose

  OK, so this isn’t really an expose per se, but it’s news worth sharing so keep reading. LOOMIS recently acquired one of the most…

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April 1, 2014 Prank You Very Much: Our Favorite Advertising from April Fool’s Day

April 1st is just another day of the week. Another day they wake up at the same time, drive the same route to work, park…

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May 17, 2016 Product Placement—Challenger-Brand Style

All the big-dog brands do it—Coca Cola, Apple, Nike—you’ve seen their products on TV or in the movies. Savvy consumers can spot product placements right…

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March 22, 2016 Public Relations Disaster Masters and Messes & 5 Ways to Recover

  If you found your restaurant in the middle of a PR disaster, what would you do? The way you react in the aftermath of…

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August 1, 2014 Put People in Your Plan: Five Tips for Challenger Brand Success

Over the past week, we’ve explored the importance of incorporating great people and a great customer experience into your company and your brand. Having the…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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