On reading his obituary, Mark Twain replied, “The report of my death is somewhat exaggerated.” Every week, it seems, someone is driving another nail in…

  It’s January 6 and odds are, you’ve made a number of New Year’s resolutions you hope to make good on sometime in 2015. But…

We are living in the Age of the Underdog. Not sure when it started exactly, but make no mistake, we’re in it and like a…

Last week, a friend of mine switched jobs and emailed me his information so we could stay in touch. He reminded me he was only…

  Believe it or not, there was a period in the early 1990s when Ford Motor Company seriously considered killing the iconic Mustang. Ford sold…

Why is it that some brands flourish without the benefit of a concerted advertising effort, while others loaf along supported by millions in ad spend?…