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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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May 21, 2012 Revolution As Challenger Brand

Four Lessons From the Egyptian Revolution Cultural barriers and physical distance too often reduce events like the Egyptian Revolution to abstractions for us, but there…

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March 5, 2009 Sad Timing

How ironic it is that it appears GM will have to back away from supporting the sequel to the wildly popular 2007 “Transformers” movie featuring…

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September 19, 2014 Scotland’s independence vote delivers powerful challenger brand lesson

The headlines could have been a lot different this morning. Had Scotland voted to leave the United Kingdom in favor of independence Thursday, the economic…

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May 28, 2008 Sharing The Squeeze: Sacrificing Short-Term Profit for Long-Term Growth

With consumers being squeezed more than any time in recent memory, it seems companies are starting to wrestle with a very interesting question: what is…

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May 12, 2016 Shedding Light on Dark Data

  The digital realm provides all the intelligence you need to connect your product with consumers, but if you’re not reviewing all of your data,…

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March 31, 2016 Should Brands Engage With Trolls?

The resounding answer is no. Trolls are those nasty, sad people who hide behind online anonymity to pick fights and sling hate. It is their…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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