On reading his obituary, Mark Twain replied, “The report of my death is somewhat exaggerated.” Every week, it seems, someone is driving another nail in…
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The Voice Of The Underdog®
CHAPTER 1
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SUBSCRIBE NOWOn reading his obituary, Mark Twain replied, “The report of my death is somewhat exaggerated.” Every week, it seems, someone is driving another nail in…
read moreIt’s January 6 and odds are, you’ve made a number of New Year’s resolutions you hope to make good on sometime in 2015. But…
read moreWe are living in the Age of the Underdog. Not sure when it started exactly, but make no mistake, we’re in it and like a…
read moreLast week, a friend of mine switched jobs and emailed me his information so we could stay in touch. He reminded me he was only…
read moreBelieve it or not, there was a period in the early 1990s when Ford Motor Company seriously considered killing the iconic Mustang. Ford sold…
read moreWhy is it that some brands flourish without the benefit of a concerted advertising effort, while others loaf along supported by millions in ad spend?…
read moreWe challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.
The Voice Of The Underdog®
CHAPTER 1
The Voice of the Underdog®
Chapter 1
The Voice Of The Underdog®
CHAPTER 1