The more things change, the more they stay the same. That French proverb was popularized by novelist Jean-Baptiste Alphonse Karr back in the 19th century.…

A marketing director for a large company recently asked me for some help defending the use of television as an effective advertising medium to his…

Last week, Ad Age broke the story that CareerBuilder.com was putting its account in review because the new spots created by agency Cramer-Krasselt failed to…

  The Most Interesting Campaign in the World By Mike Sullivan Every so often, an advertising campaign comes along that rekindles my collegiate-era excitement for…

I never had the privilege of meeting Hal Riney. But I think I would have liked him. The iconic agency head, who helped make San…

When Crispin, Porter + Bogusky took over the Microsoft account, everyone waited curiously to see what they could possibly do to return the software giant…