Introducing a new web series by LOOMIS called “Smart on Advertising.” Smart on Advertising is a series of short videos designed to help business professionals…

  Challenger brands can’t outspend the market leader in their industry, which is why they have to think outside the box to gain market share.…

There’s a new marketing buzzword on the launch pad for 2009: luxury shame. Consumers who couldn’t get enough of the good stuff as recently as…

  It’s hard to think of a client whose media spend tops $886 million as an underdog. But that’s exactly where Allstate finds itself, looking…

  How fast can you hear? It’s an odd question, but neuroscientist Seth Horowitz, author of “The Universal Sense: How Hearing Shapes the Mind” has…

It’s been said that Philadelphia merchant John Wannamaker once quipped, “I know half my advertising budget is wasted. I just don’t know which half.” He…