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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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April 24, 2014 Taco Bell Rolls Out Breakfast, Challenger Brand Style

Every party animal knows Taco Bell is the best bet for a 2 a.m. taco, but who knew they were open for breakfast? Nobody. And…

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June 21, 2016 Tag YouTube Videos Like a Boss

YouTube may be the second biggest search engine, but keep in mind that it’s really social media. Just like your website and other components of…

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February 27, 2007 Taking A Bath with BLING

Yesterday, an article on ABC News.com reported on a brand new high-end bottled water called Bling H20 that retails for $75 a bottle. A BOTTLE!…

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October 29, 2007 That Which Deserves To Live, Lives

On reading his obituary, Mark Twain replied, “The report of my death is somewhat exaggerated.” Every week, it seems, someone is driving another nail in…

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January 6, 2015 The 5 New Year’s Resolutions Every Challenger Brand Should Make

  It’s January 6 and odds are, you’ve made a number of New Year’s resolutions you hope to make good on sometime in 2015. But…

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August 26, 2009 The Age of the Underdog

We are living in the Age of the Underdog. Not sure when it started exactly, but make no mistake, we’re in it and like a…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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