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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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August 20, 2007 The Roswell Rule: Give Customers What They Want

It was 10 p.m. and pitch black in the desert, and we were leaning forward in a futile attempt to help our 33-year-old 70 horsepower…

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March 26, 2010 The Season Of The Underdog Is Upon Us

Everyone loves the underdog. The story. The players. The battle. We love it all! And nowhere is the underdog narrative more pronounced, more spectacular, or…

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May 14, 2014 The Slow Demise of the Ultimate Challenger Brand?

It was reported last week that Target CEO Gregg Steinhafel was forced out by an impatient board of directors who no longer believe in his…

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September 14, 2015 The Underdog’s Guide To The U.S. Open

When you talk about history’s greatest upsets, most sports fans point to the Mount Rushmore of underdogs – The U.S. Men’s Hockey Team’s “Miracle on…

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February 10, 2015 The Underdog’s Guide To Valentine’s Day Romance

At LOOMIS, we specialize in helping challenger brand companies take on market leaders and win. We’re the Voice of the Underdog. And while the vast…

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August 6, 2014 Think like a Challenger Brand and get paid for what you DON’T know.

Let’s be honest. We live in a world where people get paid the big bucks for what they know. Just look at the value we…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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