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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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August 6, 2014 Think like a Challenger Brand and get paid for what you DON’T know.

Let’s be honest. We live in a world where people get paid the big bucks for what they know. Just look at the value we…

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November 4, 2015 Think Small: Volkswagen’s Mantra May Prove Fatal

  As a car guy and advertising professional it pains me to watch the great Volkswagen brand disintegrate right before my very eyes. The chairman…

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January 30, 2009 This Car Company Has Your Back

Amidst all the hand-wringing in the battered auto industry, there has emerged one shining example of a challenger brand that is turning defeat on its…

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September 29, 2015 This Challenger Brand Strategy Helps Real Underdogs

  Here’s a sad stat. Each year, approximately 1.2 million dogs are euthanized and so are another 1.4 million cats, according to the American Society…

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July 10, 2008 This stupid husband joke brought to you by…

Between the old strike the new strike and now a “poison pen” letter to the Federal Communications Commission, is there any group in America feeling…

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September 9, 2008 Time To Get Creative

How long has it been now that critics and media observers have been predicting the death of television and the television ad revenue model? About…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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