It was reported last week that Target CEO Gregg Steinhafel was forced out by an impatient board of directors who no longer believe in his…

When you talk about history’s greatest upsets, most sports fans point to the Mount Rushmore of underdogs – The U.S. Men’s Hockey Team’s “Miracle on…

At LOOMIS, we specialize in helping challenger brand companies take on market leaders and win. We’re the Voice of the Underdog. And while the vast…

Let’s be honest. We live in a world where people get paid the big bucks for what they know. Just look at the value we…

  As a car guy and advertising professional it pains me to watch the great Volkswagen brand disintegrate right before my very eyes. The chairman…

Amidst all the hand-wringing in the battered auto industry, there has emerged one shining example of a challenger brand that is turning defeat on its…