Digital media is one of the most effective ways to reach your target audience while measuring real impact. A key strength of digital media…

As 2013 begins to ramp up, Big Data is a topic that’s on many marketer’s minds. In fact, it’s the number one key change that…

Regular BARK readers know well our affinity for the underdog, the challenger brands of the world that make their mark by out-thinking rather than out-spending…

There’s no more exhilarating story to follow than that of the underdog on the verge. In the early 80s, Apple computer was an intriguing little…

“If you’re not confused, you’re not paying attention.” – Tom Peters  This pretty much sums up the marketing ecosystem we are all operating in right…

We all have something we stand for—something we believe in, something we strive toward. And we tend to seek out and build relationships with like-minded…