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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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April 26, 2016 Wearables are What’s Next

Get ready for a “wearvolution”! Wearables are emerging as the next big thing in tech. Beyond FitBit and the Apple Watch, wearables have popped up…

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March 6, 2009 Welcome To Bark: The Podcast

This month we launch our new podcast with an interview of Shaun Nichols, director of brand design for Dr Pepper Snapple Group, and Sean Gleason,…

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October 27, 2010 Welcome to the Underdog World Series

Rangers ace Cliff Lee takes the mound for the Rangers in Game 1 of the 2010 World Series There’s a reason people love underdogs. Actually,…

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November 11, 2014 What Challenger Brands Can Learn from the Midterm Elections

  With all due respect to the NFL, Heavyweight Boxing, and MMA, America’s favorite blood sport is politics. In the past year, candidates in the…

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February 2, 2016 What Cord Cutters Can Mean for Your Challenger Brand

  Ever heard of cord cutters? These trend-setting consumers are tired of paying top dollar for their in-home entertainment via cable or satellite and electing…

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August 19, 2015 What Do Millennial Restaurant Customers Want? Social Responsibility

  Are you working to connect with Millennial restaurant customers? This up-and-coming group is about to overtake Baby Boomers in sheer size; they have spending…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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