Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

August 19, 2015 What Do Millennial Restaurant Customers Want? Social Responsibility

  Are you working to connect with Millennial restaurant customers? This up-and-coming group is about to overtake Baby Boomers in sheer size; they have spending…

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September 27, 2010 What Do Your People Say About Your Brand?

People power is where it’s at for challenger brands of all shapes and sizes. Finding, training and keeping people who are enthusiastic about delivering your…

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March 3, 2008 What does $2.6 million sound like when it thuds?

We’re a month out from Super Bowl Sunday. There were 51 commercials that ran at least once during the broadcast. Quick – what happened in…

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January 14, 2015 What Does A St. Bernard Do For An Ad Agency?

When a LOOMIS agency team member hands you a business card, the first thing you’ll notice is the big, bold photo of a dog on…

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March 28, 2014 What every challenger brand can learn from Peyton Manning

Is there any celebrity, athletic or otherwise, more respected and beloved than Peyton Manning? Last season, Manning set a number of NFL records, including throwing…

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September 17, 2015 What to do About a Bad Customer Review Online

  Every restaurant owner has experienced it at least once – a bad online customer review. There it is on Yelp! – FoodieGuy4368 didn’t like…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.