In “The Voice of the Underdog,” advertising veterans Mike Sullivan and Michael Tuggle explain how challenger brands can turn disadvantage to their favor by using…
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The Voice of the Underdog®
Chapter 1
We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.