Bark Blog

Loyalty programs can be game changers for challenger brands looking to build a strong customer base and increase brand loyalty.

True challenger brands are defined by how they approach their 3 States: State of Market, State of Mind, and State of Readiness.

Bookstores are making a comeback—they are growing in number, popularity, profit, and against all odds, relevancy.

Millions of Americans are overwhelmed by medical bills—but this challenger brand is using unconventional thinking to help the underdog win.

Minor League Baseball teams embrace challenger brand thinking—all for the love of the game and a chance to prove themselves.