Bark Blog

The companies and brands that emerge from 2020 with the greatest chances for success will be the ones that focus on their company culture first…

The truth about this famous Christmas poem and our take on it with a 2020 twist.

Influencer ad numbers have been picking up steam for the past five years and amid this year’s nationwide shutdown, the numbers are only accelerating.

Every brand is hungry to start 2021 with new opportunities and increased revenue. Here are 4 things you can do right now to help your…

Every brand is hungry to start 2021 with new opportunities and increased revenue. Here are 4 things you can do right now to help your…

Artificial intelligence has the potential to make branding and creative work better, but despite all the indicators pointing to the benefits of AI, creatives are…

4 trends we think will continue disrupting Digital in the coming six months to a year:

4 trends we think will continue disrupting Digital in the coming six months to a year:

THE VOICE OF THE UNDERDOG delves into challenger branding and how challengers create distinction by thinking culture first. Co-authored by Mike Sullivan and Michael Tuggle,…

In “The Voice of the Underdog,” advertising veterans Mike Sullivan and Michael Tuggle explain how challenger brands can turn disadvantage to their favor by using…