Bark Blog

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford While there’s plenty of conjecture as to whether…

I once had a client tell me that choosing a new ad agency was like getting married after one date. She said the feeling was…

Years ago, one of my partners gave me an analogy for hiring that has always stuck with me. He said, imagine you’re starting a company…

It’s all Bill Bernbach’s fault. Or, at least, that’s where the problem started. Before Bernbach led the creative revolution in the 1960s and transformed the…

There is a wave coming. It threatens to crush us, no matter what business we’re in, be it advertising, marketing, media, or something else. And…

Though we are all interconnected in this system we call Capitalism, at the heart of every company, every brand, every advertising agency, marketing company, and…

If you work in advertising, or marketing, or any other kind of business, you’re going to get it wrong sooner or later. We all do.…

Bob Dorough died last week at the age of 94. Odds are you don’t recognize the name Bob Dorough. But if you’re in your 40s,…

Daniel Coyle’s “The Culture Code” is all about what it takes for an organization to build an extraordinary culture. In the introduction, Coyle asks the…

In part one of Daniel Coyle’s instant classic, “The Culture Code,” he lists “Building Safety” as the first of three skills every leader needs to…