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Bark Blog

some thoughts
on the ad biz

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February 4, 2019 Super Spots Win the Big Game

Today the value of a spot in the “Big Game” is as much about the pre-game buzz as the actual unit purchased. But this year…

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January 28, 2019 Five Unbreakable CMO Resolutions

New Year’s resolutions are a long-standing tradition – especially for business leaders and CMOs looking to add inspiration and accountability to the coming 12 months.…

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January 22, 2019 Get the Picture: 4 Ways to Expand your Reach on Instagram

If you’ve been hesitant for your brand to jump into Instagram with both feet, now is the time. But don’t take my word for it,…

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January 7, 2019 Everybody Sells: A New Series on Personal Influence

All business comes down to sales and influence. Whether you’re selling a product, pitching a new idea, or trying to convince an interviewer that you…

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December 27, 2018 Our Favorite Blog of 2018

As we near each new January, we love taking a look back at the year we’ve had and the blogs we’ve posted along the way.…

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December 18, 2018 Are You Stuck in CMO No Man’s Land?

As we near the end of 2018, we’re taking a two-part look at a common situation many challenger brands find themselves in when they start…

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December 7, 2018 Why Internships And Giving Back Matters

I don’t talk enough about it, but one of the things I love most about LOOMIS is that our circle of concern as a company…

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December 5, 2018 George H.W. Bush: A Life of Service

If you want to know the truth about the life a person lived, listen to what people say about them when they’re gone. Because while…

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December 3, 2018 Email is dead. Long Live Email.

The reports of the marketing email’s death have been greatly exaggerated. While the digital marketing world is infatuated with new darlings and reinventions of old…

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November 26, 2018 Letter to CMO Santa

Last week had the whole country focusing on gratitude. As an ad agency, we did the same. Truth is, we give thanks all year long…

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