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Bark Blog

some thoughts
on the ad biz

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May 21, 2018 Can We Save the Next Generation?

There is a wave coming. It threatens to crush us, no matter what business we’re in, be it advertising, marketing, media, or something else. And…

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May 14, 2018 Welcome to the Softer, Kinder (More Profitable) Side of Capitalism

Though we are all interconnected in this system we call Capitalism, at the heart of every company, every brand, every advertising agency, marketing company, and…

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May 8, 2018 Starbucks Got It Wrong, But They’ll Be Remembered for What They Did Right

If you work in advertising, or marketing, or any other kind of business, you’re going to get it wrong sooner or later. We all do.…

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April 30, 2018 The Legacy of an Opportunity Taken

Bob Dorough died last week at the age of 94. Odds are you don’t recognize the name Bob Dorough. But if you’re in your 40s,…

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April 23, 2018 Breaking The Culture Code: Part 3

Daniel Coyle’s “The Culture Code” is all about what it takes for an organization to build an extraordinary culture. In the introduction, Coyle asks the…

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April 16, 2018 Breaking The Culture Code: Part 2

In part one of Daniel Coyle’s instant classic, “The Culture Code,” he lists “Building Safety” as the first of three skills every leader needs to…

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April 10, 2018 Breaking The Culture Code: Part 1

Companies talk a lot about building a great culture. But, for many, that’s where it stops. It’s not that their heart isn’t in the right…

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April 2, 2018 Are You Leveraging the Power of Promise?

There’s power in the word promise, both in having promise and in making one. Serious make or break power, capable of building and destroying companies,…

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March 26, 2018 Who Knows What You Believe In?

As advertising agencies, as marketing firms, as design shops, I think a lot of the time people know far less about who we are, what…

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March 8, 2018 The Transformative Power of Yes, And…

In improv comedy, there’s one rule, but it’s absolute: when a fellow performer throws a situation at you, your response must always be, “yes, and…”…

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