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Bark Blog

some thoughts
on the ad biz

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January 7, 2019 Everybody Sells: A New Series on Personal Influence

All business comes down to sales and influence. Whether you’re selling a product, pitching a new idea, or trying to convince an interviewer that you…

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December 27, 2018 Our Favorite Blog of 2018

As we near each new January, we love taking a look back at the year we’ve had and the blogs we’ve posted along the way.…

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December 18, 2018 Are You Stuck in CMO No Man’s Land?

As we near the end of 2018, we’re taking a two-part look at a common situation many challenger brands find themselves in when they start…

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December 7, 2018 Why Internships And Giving Back Matters

I don’t talk enough about it, but one of the things I love most about LOOMIS is that our circle of concern as a company…

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December 5, 2018 George H.W. Bush: A Life of Service

If you want to know the truth about the life a person lived, listen to what people say about them when they’re gone. Because while…

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December 3, 2018 Email is dead. Long Live Email.

The reports of the marketing email’s death have been greatly exaggerated. While the digital marketing world is infatuated with new darlings and reinventions of old…

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November 26, 2018 Letter to CMO Santa

Last week had the whole country focusing on gratitude. As an ad agency, we did the same. Truth is, we give thanks all year long…

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November 20, 2018 Much To Be Thankful For

For most of us, Thursday will bring the opportunity to sit around the table with friends and family, and the chance to focus on all…

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November 13, 2018 Dear CMO

Robert Frost was right. In life, and when choosing an advertising agency, the road less traveled can make all the difference. If you’re like most…

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October 30, 2018 You May Be Killing Your Brand

It’s been said the most important ingredients in building a lasting and successful brand are authenticity and continuity. You must tell the same story day…

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