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Bark Blog

some thoughts
on the ad biz

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December 27, 2017 Not Doing Your Best Work? It’s Time to Move

One of the things I’ve always loved about working in advertising agencies is that every day presents a new challenge. New clients. New campaigns. New…

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December 18, 2017 There’s a Good Reason Media, Marketing, and Advertising Feel Like Life and Death

Life and Death. Love and Hate. Sex and Violence. For good or bad, these are the primal forces that shape and influence everything around us…

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December 11, 2017 The Real Cost of Business (And Why The Competition Is Paying The Price)

As much as we want to believe in our superhero powers of efficiency and our ability to do two things at once, the truth is…

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December 7, 2017 It’s Not the Big Idea That Matters — It’s the One Before It

Throughout the summer of 1975, millions of Americans found themselves terrified by two simple things they never would have anticipated – an F and an…

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November 1, 2017 Remembering Those Who Came Before

If you haven’t seen the trailer for Pixar’s next blockbuster “Coco,” you will. The new feature from Disney’s animation juggernaut drops on November 22 and…

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October 30, 2017 10 Things That Should Scare The Hell Out Of Every Leader Of A Small to Midsize Ad Agency

While the rest of country gets to scare itself silly with Halloween horrors, if you’re the leader of a small to midsize ad agency, you…

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October 16, 2017 This Year’s MLB Playoffs will make media history.But will Anybody Watch?

It only took 113 years. For the first time in the history of Major League baseball, this year’s American League and National League Championship Series…

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August 7, 2017 The Effect of a Great Agency/Client Partnership

Every so often, an opportunity comes along to work on an iconic brand you’ve admired from afar for years. When that brand taps you to…

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July 31, 2017 What the FTC Has to Say About Your Brand’s Influencer Marketing

Above: Top YouTuber, Ingrid Nilsen  Social media influencers are giving celebrities a run for their money when it comes to product and brand-endorsement deals. Whether…

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June 26, 2017 Basics of Billboards

It doesn’t get much bigger than billboards. Whether it’s the side of a building or the side of the road, billboards can be an effective…

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