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Bark Blog

some thoughts
on the ad biz

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October 16, 2017 This Year’s MLB Playoffs will make media history.But will Anybody Watch?

It only took 113 years. For the first time in the history of Major League baseball, this year’s American League and National League Championship Series…

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August 7, 2017 The Effect of a Great Agency/Client Partnership

Every so often, an opportunity comes along to work on an iconic brand you’ve admired from afar for years. When that brand taps you to…

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July 31, 2017 What the FTC Has to Say About Your Brand’s Influencer Marketing

Above: Top YouTuber, Ingrid Nilsen  Social media influencers are giving celebrities a run for their money when it comes to product and brand-endorsement deals. Whether…

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June 26, 2017 Basics of Billboards

It doesn’t get much bigger than billboards. Whether it’s the side of a building or the side of the road, billboards can be an effective…

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April 5, 2017 Sonic Branding for Sound Branding

The sizzle of fajitas or the soundtrack of Jaws evoke distinct and strategic emotions. Will your mouth water or will you hide your eyes? Both…

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November 30, 2016 Challenge Your Mind with Rebel Brainstorming

For some, the best ideas come to them in the shower. Other times, the ideas require more work, like mining for gold. When you need…

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November 15, 2016 Ingredients for Grand Opening Success

With all that goes into opening a new restaurant or retail location, the grand opening is the cherry on the sundae. It’s a great time…

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November 7, 2016 Title III ADA Compliance for Your Website

Recently, some of our clients have been contacted by law firms asserting their websites are not accessible according to forthcoming rules under Title III of…

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July 2, 2016 The Chewbacca Mom Viral Phenomenon

Laughter is contagious. That’s the only predictable part of Chewbacca Mom’s viral video hit with 154 million views and counting—more than the Super Bowl’s 111…

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June 23, 2016 Digital Targeting Six Ways

Your banner ad is one in a billion; 5.3 billion last year to be exact, according to ComScore. The same study also reports that the…

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