If you’ve spent any time in an advertising agency (or frankly, breathing air on this planet) you know there are few things that can instantly…
read moreAdvertising agencies trade on big ideas. The right idea at the right time has the power to help a brand explode out of the competitive…
read moreYou want to know a secret? Every agency has a favorite client. It doesn’t matter if you’re an award-winning creative shop, a big media firm,…
read more“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford While there’s plenty of conjecture as to whether…
read moreI once had a client tell me that choosing a new ad agency was like getting married after one date. She said the feeling was…
read moreYears ago, one of my partners gave me an analogy for hiring that has always stuck with me. He said, imagine you’re starting a company…
read moreIt’s all Bill Bernbach’s fault. Or, at least, that’s where the problem started. Before Bernbach led the creative revolution in the 1960s and transformed the…
read moreThere is a wave coming. It threatens to crush us, no matter what business we’re in, be it advertising, marketing, media, or something else. And…
read moreThough we are all interconnected in this system we call Capitalism, at the heart of every company, every brand, every advertising agency, marketing company, and…
read moreIf you work in advertising, or marketing, or any other kind of business, you’re going to get it wrong sooner or later. We all do.…
read moreThe Voice of the Underdog®
Chapter 1
