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Bark Blog

some thoughts
on the ad biz

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April 30, 2018 The Legacy of an Opportunity Taken

Bob Dorough died last week at the age of 94. Odds are you don’t recognize the name Bob Dorough. But if you’re in your 40s,…

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April 23, 2018 Breaking The Culture Code: Part 3

Daniel Coyle’s “The Culture Code” is all about what it takes for an organization to build an extraordinary culture. In the introduction, Coyle asks the…

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April 16, 2018 Breaking The Culture Code: Part 2

In part one of Daniel Coyle’s instant classic, “The Culture Code,” he lists “Building Safety” as the first of three skills every leader needs to…

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April 10, 2018 Breaking The Culture Code: Part 1

Companies talk a lot about building a great culture. But, for many, that’s where it stops. It’s not that their heart isn’t in the right…

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April 2, 2018 Are You Leveraging the Power of Promise?

There’s power in the word promise, both in having promise and in making one. Serious make or break power, capable of building and destroying companies,…

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March 26, 2018 Who Knows What You Believe In?

As advertising agencies, as marketing firms, as design shops, I think a lot of the time people know far less about who we are, what…

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March 8, 2018 The Transformative Power of Yes, And…

In improv comedy, there’s one rule, but it’s absolute: when a fellow performer throws a situation at you, your response must always be, “yes, and…”…

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March 6, 2018 The Two Most Disarming Words In Marketing

In the 1970 film “Love Story,” starring Ali MacGraw and Ryan O’Neal, MacGraw’s character Jennifer famously tells O’Neal’s character Oliver that “love means never having…

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February 27, 2018 How To Transform Your Company for $200

Have you ever noticed that interior designers never finish designing their own homes? Their homes could be featured in the finest design magazines and still…

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February 19, 2018 Is Your Communication Contagious?

By a margin of 10 to one, I bet the question we get asked more than any other at Iluminere is “how do you make…

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