The sizzle of fajitas or the soundtrack of Jaws evoke distinct and strategic emotions. Will your mouth water or will you hide your eyes? Both…
read moreFor some, the best ideas come to them in the shower. Other times, the ideas require more work, like mining for gold. When you need…
read moreWith all that goes into opening a new restaurant or retail location, the grand opening is the cherry on the sundae. It’s a great time…
read moreRecently, some of our clients have been contacted by law firms asserting their websites are not accessible according to forthcoming rules under Title III of…
read moreLaughter is contagious. That’s the only predictable part of Chewbacca Mom’s viral video hit with 154 million views and counting—more than the Super Bowl’s 111…
read moreYour banner ad is one in a billion; 5.3 billion last year to be exact, according to ComScore. The same study also reports that the…
read moreYouTube may be the second biggest search engine, but keep in mind that it’s really social media. Just like your website and other components of…
read moreThe traditional, take-orders, shuffle-papers form of account service is dead. I wasn’t around to see it happen or watch the smoke clear after the Mad…
read moreAdvertising has always been somewhat of a game of cat and mouse, and it continues to be so in the digital age. Advertisers find…
read moreLike many others, I consider Steve Jobs to be among the best—if not the very best—marketing visionary to come along in the last half…
read moreThe Voice of the Underdog®
Chapter 1
