Bark Blog

YouTube may be the second biggest search engine, but keep in mind that it’s really social media. Just like your website and other components of…

The traditional, take-orders, shuffle-papers form of account service is dead. I wasn’t around to see it happen or watch the smoke clear after the Mad…

  Advertising has always been somewhat of a game of cat and mouse, and it continues to be so in the digital age. Advertisers find…

  Like many others, I consider Steve Jobs to be among the best—if not the very best—marketing visionary to come along in the last half…

  The digital realm provides all the intelligence you need to connect your product with consumers, but if you’re not reviewing all of your data,…

  Word of mouth and social sharing by your staff can influence customers, supplement your brand message, propel content, and if you’re lucky, make them…

  In part 1, I discussed the basics of differentiation. If another brand differentiates better, your customers won’t have any reason to value you for…

Get ready for a “wearvolution”! Wearables are emerging as the next big thing in tech. Beyond FitBit and the Apple Watch, wearables have popped up…

Not every challenger brand has the budget to hire the likes of Gisele, but with some innovative thinking, you might find your ideal spokesperson in…

  Do you know what the second biggest search engine is? YouTube. With over a billion users (only 20 percent of whom are in the…