They say that people like to question authority, but in the ad world, it’s just the opposite that’s true. People will listen to authority…
read moreWe continue our Cialdini series this week by introducing social proof, a most exciting principle of persuasion in today’s digital marketing world. From psychology’s standpoint,…
read moreOur Cialdini series heats up this week as we take a closer look at commitment and consistency, the second persuasion principle that’s made up of…
read moreFew books have had such a profound impact in the marketing world as Dr. Robert Cialdini’s stellar book, “Influence: The Psychology of Persuasion,” has. First…
read moreOK, so this isn’t really an expose per se, but it’s news worth sharing so keep reading. LOOMIS recently acquired one of the most…
read moreAt LOOMIS, we specialize in helping challenger brand companies take on market leaders and win. We’re the Voice of the Underdog. And while the vast…
read moreIt pains me greatly to think how fast it has gone, but 2015 will mark my 25th year in advertising. Young Carl Thompson, fresh…
read moreIf you’ve ever had anything to do with making a :30 commercial, you know what a miracle it is that two hour feature films…
read more“Citizen Kane,” or “The Godfather?” “Animal House,” or “Old School?” “Heaven’s Gate,” or “Ishtar?” Whether we’re debating the best, the funniest, or the worst…
read moreWhen Shakespeare wrote, “the eyes are the window to your soul,” I can only assume he had a black lab sitting next to him.…
read moreThe Voice of the Underdog®
Chapter 1
