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Bark Blog

some thoughts
on the ad biz

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December 22, 2014 It Hurts To Say Goodbye Again

  When Shakespeare wrote, “the eyes are the window to your soul,” I can only assume he had a black lab sitting next to him.…

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November 18, 2014 2 Questions Every Marketer Should Ask Every Day

  What’s holding you back from doing the caliber of work you know you’re capable of and want to do? No doubt there‘s a stout…

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October 24, 2014 Goodbye To A Good Friend

  If you know anything about The Loomis Agency, or have visited our website, you know we’re big dog lovers. For most of us, that’s…

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October 20, 2014 7 Questions You Need to Ask Before Choosing an Ad Agency (or a Client)

Getting married is exciting. There’s the nervous energy that comes from starting your new life together. The anticipation for what the uncharted future will bring.…

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September 18, 2014 Want better sales traction? Answer these three questions.

“If you’re not confused, you’re not paying attention.” – Tom Peters  This pretty much sums up the marketing ecosystem we are all operating in right…

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September 9, 2014 Can You See Your Customer In Your Advertising?

If you’re disgusted by the latest Carl’s Jr. TV spot featuring Paris Hilton and Hannah Ferguson, um … washing a truck, then I know something…

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July 31, 2014 Put People in Your Plan: So, What About Advertising?

Until a company is delivering an optimal customer experience through excellent and consistent customer service, it is not well positioned to achieve maximum benefit from…

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July 30, 2014 Put People in Your Plan: The Correlation to Financial Performance

“Anybody who doesn’t understand that companies are in business to make a profit isn’t plugged in right.” That colorful sentiment was issued by a colleague…

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July 28, 2014 Put People in Your Plan: Why Marketing and HR Should Share an Office

The most important marketing weapon for consumer-facing brands is something most companies assign exclusively to human resources. It’s people. The customer experience is a social…

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July 8, 2014 How to Run an Advertising Agency Review

This is the time of year that corporate marketing teams across the land begin gearing up for advertising agency reviews. Advertising accounts change hands all…

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