Bark Blog

Forbes magazine published a list of “The Top 50 Marketing Blogs to Watch in 2009.” But who really has time to check in on 50…

  The Most Interesting Campaign in the World By Mike Sullivan Every so often, an advertising campaign comes along that rekindles my collegiate-era excitement for…

Amidst all the hand-wringing in the battered auto industry, there has emerged one shining example of a challenger brand that is turning defeat on its…

You’ve heard the business mantra for ’09: “Flat is the new up.” It sounds like the ultimate capitulation to me.This recessionary period marks an extraordinary…

Be it a company or a product, have you ever noticed that when something new comes along, you often hear the phrase, “It’s the new…

What can smart marketers learn from a high school football coach? It turns out there’s a great challenger brand marketing lesson to be learned from…