Here’s a sad stat. Each year, approximately 1.2 million dogs are euthanized and so are another 1.4 million cats, according to the American Society…
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The Voice of the Underdog®
Chapter 1
Here’s a sad stat. Each year, approximately 1.2 million dogs are euthanized and so are another 1.4 million cats, according to the American Society…
read moreCompeting with category leaders isn’t easy. There’s just no way around it, marketing your company using traditional media is expensive. Email marketing, on the…
read moreYou’ve heard it a hundred times before: In the 21st century, your website ought to be your best salesperson. This is a must today, as…
read moreChallenger brands can’t outspend the market leader in their industry, which is why they have to think outside the box to gain market share.…
read moreMonster Energy is the best performing NASDAQ stock in the last 15 years. It seems Monster is living up to its reputation for high-octane performance…
read moreThere are very few things I can recall from my college days for a variety of reasons that need not be chronicled here. But there…
read moreAt last count, Subway had 43,417 restaurants in 110 countries, which makes it the second largest fast food chain in the world behind McDonald’s. Subway…
read moreCall it what you want: David vs. Goliath, Pint vs. Keg, Local vs. Global. But there’s simply no denying the fact that all across…
read moreIf you are a sports fan, you remember the famous hockey game played during the Lake Placid Olympics. It’s the game they call “The…
read moreHere’s a news flash: We like people who are like us. More to the point, we favor people who look like we do, act like…
read moreThe Voice of the Underdog®
Chapter 1