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Bark Blog

some thoughts
on the ad biz

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September 29, 2015 This Challenger Brand Strategy Helps Real Underdogs

  Here’s a sad stat. Each year, approximately 1.2 million dogs are euthanized and so are another 1.4 million cats, according to the American Society…

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May 27, 2015 Successful Email Marketing Tips for Challenger Brands

  Competing with category leaders isn’t easy.  There’s just no way around it, marketing your company using traditional media is expensive. Email marketing, on the…

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May 13, 2015 Turning Challenger Brand Websites Into Lead-Generation Machines

You’ve heard it a hundred times before: In the 21st century, your website ought to be your best salesperson. This is a must today, as…

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March 12, 2015 Social Media Strategies for Challenger Brands

  Challenger brands can’t outspend the market leader in their industry, which is why they have to think outside the box to gain market share.…

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March 1, 2015 Monster Energy’s Sponsorship Marketing Lessons For Challenger Brands

Monster Energy is the best performing NASDAQ stock in the last 15 years. It seems Monster is living up to its reputation for high-octane performance…

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February 25, 2015 If It Ain’t Broke, Challenger Brand Thinking Says, “Go buy a hammer!”

There are very few things I can recall from my college days for a variety of reasons that need not be chronicled here. But there…

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January 30, 2015 Jimmy John’s: A Freaky Fast Challenger Brand

At last count, Subway had 43,417 restaurants in 110 countries, which makes it the second largest fast food chain in the world behind McDonald’s. Subway…

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January 27, 2015 5 Ways Challenger Brand Brewers are Competing With the Big Beers

  Call it what you want: David vs. Goliath, Pint vs. Keg, Local vs. Global. But there’s simply no denying the fact that all across…

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January 22, 2015 The Essentials To Winning As A Challenger Brand

  If you are a sports fan, you remember the famous hockey game played during the Lake Placid Olympics. It’s the game they call “The…

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January 21, 2015 Successful Challenger Brands Embrace Discrimination

Here’s a news flash: We like people who are like us. More to the point, we favor people who look like we do, act like…

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