Here’s a news flash: We like people who are like us. More to the point, we favor people who look like we do, act like…
read moreYou’ve heard “imitation is the sincerest form of flattery.” While that may be true, it’s also a lousy long-term strategy for taking on market…
read moreIt’s hard to think of a client whose media spend tops $886 million as an underdog. But that’s exactly where Allstate finds itself, looking…
read moreIt’s January 6 and odds are, you’ve made a number of New Year’s resolutions you hope to make good on sometime in 2015. But…
read moreOne of the great truths of a bracketed championship format like the NCAA Basketball Tournament, and now the College Football Playoffs, is that no…
read moreQuick. Your network is in fourth place. You’re programming a Thursday night during the holiday season and you’re up against CBS, FOX, ABC, cable,…
read moreWith all due respect to the NFL, Heavyweight Boxing, and MMA, America’s favorite blood sport is politics. In the past year, candidates in the…
read moreOn Wednesday, we blogged about eight of the 16 books that have influenced and helped transform LOOMIS over the years. Today, we look at…
read moreWhenever people ask us about building challenger brands, inevitably the discussion turns to what books have been most influential for us and which are…
read moreWhen it comes to competition in the restaurant world, it doesn’t matter whether you’re casual dining, fast casual, or QSR. The battle royale for customers…
read moreThe Voice of the Underdog®
Chapter 1
