Kim Smith

A few members of the pack (and their non-ad counterparts) weigh in on the brands whose ads were winners in this year's Super Bowl.

Loyalty programs can be game changers for challenger brands looking to build a strong customer base and increase brand loyalty.

Instead of just sharing our hot takes on the champion spots, we thought we'd include takes from the people whose opinions, if we're honest, are…

A few folks from the LOOMIS creative department weigh in on commercials from SuperBowl LIV that made the most (or least) of their big game…

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

When you’re setting the criteria for your ideal advertising agency, does “wins awards” make the list? For some clients, it’s at the top. Others may…