Kim Smith

An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl.

An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl.

A few members of the pack (and their non-ad counterparts) weigh in on the brands whose ads were winners in this year's Super Bowl.

Loyalty programs can be game changers for challenger brands looking to build a strong customer base and increase brand loyalty.

Instead of just sharing our hot takes on the champion spots, we thought we'd include takes from the people whose opinions, if we're honest, are…

A few folks from the LOOMIS creative department weigh in on commercials from SuperBowl LIV that made the most (or least) of their big game…