Loyalty programs can be game changers for challenger brands looking to build a strong customer base and increase brand loyalty.
read moreInstead of just sharing our hot takes on the champion spots, we thought we'd include takes from the people whose opinions, if we're honest, are…
read moreA few folks from the LOOMIS creative department weigh in on commercials from SuperBowl LIV that made the most (or least) of their big game…
read moreOnce you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…
read moreWhen you’re setting the criteria for your ideal advertising agency, does “wins awards” make the list? For some clients, it’s at the top. Others may…
read moreToday the value of a spot in the “Big Game” is as much about the pre-game buzz as the actual unit purchased. But this year…
read moreThe Voice of the Underdog®
Chapter 1
