Kim Smith

May 25, 2023 The Rewards of Loyalty Programs for Challenger Brands

Loyalty programs can be game changers for challenger brands looking to build a strong customer base and increase brand loyalty.

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February 10, 2023 Super Bowl Commercials: A Battle of Opinions

Instead of just sharing our hot takes on the champion spots, we thought we'd include takes from the people whose opinions, if we're honest, are…

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February 3, 2020 The Game Within the Big Game

A few folks from the LOOMIS creative department weigh in on commercials from SuperBowl LIV that made the most (or least) of their big game…

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April 9, 2019 Fool For Your Love

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

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March 8, 2019 Why We Enter Award Shows

When you’re setting the criteria for your ideal advertising agency, does “wins awards” make the list? For some clients, it’s at the top. Others may…

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February 4, 2019 Super Spots Win the Big Game

Today the value of a spot in the “Big Game” is as much about the pre-game buzz as the actual unit purchased. But this year…

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