×

Kim Smith

scroll
February 10, 2025 10 Super Bowl LIX Spots That Scored

An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl.

read more
February 12, 2024 Ad Winners From Super Bowl LVIII

A few members of the pack (and their non-ad counterparts) weigh in on the brands whose ads were winners in this year's Super Bowl.

read more
May 25, 2023 The Rewards of Loyalty Programs for Challenger Brands

Loyalty programs can be game changers for challenger brands looking to build a strong customer base and increase brand loyalty.

read more
February 10, 2023 Super Bowl Commercials: A Battle of Opinions

Instead of just sharing our hot takes on the champion spots, we thought we'd include takes from the people whose opinions, if we're honest, are…

read more
February 3, 2020 The Game Within the Big Game

A few folks from the LOOMIS creative department weigh in on commercials from SuperBowl LIV that made the most (or least) of their big game…

read more
April 9, 2019 Fool For Your Love

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

read more
Home