Bark Blog

some thoughts
on the ad biz

October 26, 2020 Do This To Win Customers in 2021

Every brand is hungry to start 2021 with new opportunities and increased revenue. Here are 4 things you can do right now to help your…

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October 13, 2020 For Challenger Brands, It’s Time!

Now is the ideal time for challenger brands to grab the reins and go after the category leaders.

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September 29, 2020 Is AI the Future of Creativity?

Artificial intelligence has the potential to make branding and creative work better, but despite all the indicators pointing to the benefits of AI, creatives are…

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September 15, 2020 4 Digital Trends Will Change Everything In 2021

4 trends we think will continue disrupting Digital in the coming six months to a year:

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September 1, 2020 The Voice Of The Underdog: THE BOOK

THE VOICE OF THE UNDERDOG delves into challenger branding and how challengers create distinction by thinking culture first. Co-authored by Mike Sullivan and Michael Tuggle,…

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August 17, 2020 Bikes or Business, Winners Win in the Turns

The trickiest kind of turns are the blind 180-degree directional changes at the end of long, fast straightaways. If you don’t know they’re coming they…

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