February 25, 2020
What Diversity in Advertising Means
We wrap up our celebration of #BlackHistoryMonth with commentary from four marketers who are part of the pack here at The LOOMIS Agency. It’s their…
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February 10, 2020
Planning is where the magic happens
We live in a world of instant gratification, but when it comes to thinking and planning, we have to remember that faster isn't always better.
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February 3, 2020
The Game Within the Big Game
A few folks from the LOOMIS creative department weigh in on commercials from SuperBowl LIV that made the most (or least) of their big game…
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January 22, 2020
5 Challenger Tenets to Build Brands
In this post, Mike takes a look at the five things challengers do to build and fortify the kind of connections between culture and brand…
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January 13, 2020
Start with The End in Mind
Back in 2009, I participated in a challenger branding workshop held at the Silicon Valley headquarters of YAHOO! that would fundamentally change the way I…
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December 3, 2019
Challenger Thinking Changes Your Business
Back in 2009, I participated in a challenger branding workshop held at the Silicon Valley headquarters of YAHOO! that would fundamentally change the way I…
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