Bark Blog

some thoughts
on the ad biz

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April 9, 2019 Fool For Your Love

I’ve never been a fan of April Fool’s Day. Probably has to do with my extreme gullibility and subsequent embarrassment. Just ask my team who…

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April 1, 2019 C’mon Detroit, You Can Brand Better

I am a child of Detroit and I love my hometown automobile makers. Snipe if you will, but those in the know do indeed know…

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March 28, 2019 Want to be agency of the year?

On February 24, Adweek crowned this year’s top Global, U.S. and Breakthrough media agencies with the headline, “What Does It Take To Be One Of…

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March 8, 2019 Why We Enter Award Shows

When you’re setting the criteria for your ideal advertising agency, does “wins awards” make the list? For some clients, it’s at the top. Others may…

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March 5, 2019 Pamela Anderson to the Rescue

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

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February 25, 2019 Finding the Goldilocks Zone

Raise your hand if you know this kind of manager: High achiever. Great with clients. Integral to the team. Understands that you’ve hired talented, trustworthy,…

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a challenger brand agency

the voice of the underdog

a challenger brand agency

the voice of the underdog

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