Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

September 21, 2021 College Football’s Best Teams Can Teach Challenger Brands How To Win

We love building, following, and playing with brands and teams that exude excellence. College football’s best teams have a lot to teach us.

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August 31, 2021 The 5 Essential Weapons That Help Challenger Brands Win

What does it take for underdog brands to go to war and beat the competition? These five essential weapons can help challenger brands win.

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August 23, 2021 6 Restaurant Promotions that drive traffic now

As — finally— the kids head back to school in person, here are 6 great Back-To-School restaurant promotions to drive traffic and sales.

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August 3, 2021 Cashing In On NIL and NFTs

Challenger brands are cashing in on NIL and NFTs, riding the front wave of innovation and cultural relevance without breaking the bank.

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July 19, 2021 Getting Company Culture Right Post-COVID

To succeed post-COVID, there's one thing you have to get right: your culture. If you’re ready to start building and fostering a great company culture,…

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July 6, 2021 For Challenger Brands The Time Is Now

For challenger brands, competing with the category leaders requires constant evaluation, steady improvement and taking an honest look at how you competed in the past…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.