Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

October 24, 2022 Even For A Challenger Brand, This Is Bananas

Minor League Baseball teams embrace challenger brand thinking—all for the love of the game and a chance to prove themselves.

read more
October 17, 2022 Will Quiet Quitting Hurt Company Culture?

Quiet quitting: pursuit of a healthier work/life balance or doing the bare minimum when the job and company culture requires more?

read more
October 4, 2022 Buying Into Company Culture

Great company culture brings purpose and meaning to employees' lives. But to create that transcendent company culture, everyone has to buy in.

read more
September 19, 2022 How Bright Is Your Lighthouse Identity?

Every successful challenger brand builds a lighthouse identity so bright, consumers have to pay attention. Here are 4 ways to build your own.

read more
September 6, 2022 Company Culture Building Block #7: North Star Leadership

North Star Leadership happens when leaders have clarity about who they are, where they want to take their companies, and how to get there.

read more
August 29, 2022 BMW – The Ultimate Marketing Machine

BMW’s new campaign shows how AI can uncover fascinating insights and information agencies can use to create engaging and unexpected work.

read more

We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.