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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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May 21, 2019 Triumph of the Underdog (Part 1)

Give the people what they want. Surprise! That’s what people want. Whether it’s a movie, a sporting event, or even an election, an encounter with…

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May 13, 2019 Our Love Affair With The Underdog

It’s not a fleeting love. It’s not a flirtatious love we can take or leave. It’s not a love we ever really grow out of.…

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April 18, 2019 Want to Make Your Brand Superhuman?

When “Avengers: End Game” hits theaters at midnight on Thursday, it will bring with it the beginning of the end for the Marvel Cinematic Universe…

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April 15, 2019 3 Ways to Diversify Your Marketing Game

Here’s a true statement: the core work of marketing – crafting a message that resonates with the right audience and drives them to engage the…

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April 9, 2019 Fool For Your Love

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

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April 1, 2019 C’mon Detroit, You Can Brand Better

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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