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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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April 9, 2019 Fool For Your Love

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

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April 1, 2019 C’mon Detroit, You Can Brand Better

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

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March 28, 2019 Want to be agency of the year?

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

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March 8, 2019 Why We Enter Award Shows

When you’re setting the criteria for your ideal advertising agency, does “wins awards” make the list? For some clients, it’s at the top. Others may…

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March 5, 2019 Pamela Anderson to the Rescue

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

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February 25, 2019 Finding the Goldilocks Zone

Raise your hand if you know this kind of manager: High achiever. Great with clients. Integral to the team. Understands that you’ve hired talented, trustworthy,…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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