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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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December 5, 2018 George H.W. Bush: A Life of Service

If you want to know the truth about the life a person lived, listen to what people say about them when they’re gone. Because while…

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December 3, 2018 Email is dead. Long Live Email.

The reports of the marketing email’s death have been greatly exaggerated. While the digital marketing world is infatuated with new darlings and reinventions of old…

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November 26, 2018 Letter to CMO Santa

Last week had the whole country focusing on gratitude. As an ad agency, we did the same. Truth is, we give thanks all year long…

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November 20, 2018 Much To Be Thankful For

For most of us, Thursday will bring the opportunity to sit around the table with friends and family, and the chance to focus on all…

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November 13, 2018 Dear CMO

Robert Frost was right. In life, and when choosing an advertising agency, the road less traveled can make all the difference. If you’re like most…

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November 5, 2018 10 Signs Your Agency Has Had a Successful Year

Tis the season for reflecting on the year that’s past and for looking forward to a bigger, better, happier new year. We first visited this…

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