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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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February 4, 2019 Super Spots Win the Big Game

Today the value of a spot in the “Big Game” is as much about the pre-game buzz as the actual unit purchased. But this year…

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January 28, 2019 Five Unbreakable CMO Resolutions

New Year’s resolutions are a long-standing tradition – especially for business leaders and CMOs looking to add inspiration and accountability to the coming 12 months.…

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January 22, 2019 Get the Picture: 4 Ways to Expand your Reach on Instagram

If you’ve been hesitant for your brand to jump into Instagram with both feet, now is the time. But don’t take my word for it,…

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January 7, 2019 Everybody Sells: A New Series on Personal Influence

All business comes down to sales and influence. Whether you’re selling a product, pitching a new idea, or trying to convince an interviewer that you…

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December 27, 2018 Our Favorite Blog of 2018

As we near each new January, we love taking a look back at the year we’ve had and the blogs we’ve posted along the way.…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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