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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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November 13, 2018 Dear CMO

Robert Frost was right. In life, and when choosing an advertising agency, the road less traveled can make all the difference. If you’re like most…

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November 5, 2018 10 Signs Your Agency Has Had a Successful Year

Tis the season for reflecting on the year that’s past and for looking forward to a bigger, better, happier new year. We first visited this…

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October 30, 2018 You May Be Killing Your Brand

It’s been said the most important ingredients in building a lasting and successful brand are authenticity and continuity. You must tell the same story day…

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October 22, 2018 Make Friends With Your Clients

One of the best ways to ensure creative buy-in is leaning into something too many creative directors feel is outside their job description, and that’s…

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October 15, 2018 The Secret to Finding Big Ideas

“I don’t know where big ideas come from. I just pray they never stop coming.” I heard a partner of mine say that once. But…

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October 2, 2018 Build a Strong Brand by Building a Strong Culture

Your brand is what people think it’s like to do business with you. That’s as simple as it gets, and it’s as concise and accurate…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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