Bark Blog

some thoughts
on the ad biz

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December 11, 2018 Two Fundamentals Every Challenger Brand Has To Understand

As we near the end of 2018, we thought we’d take a few weeks to look at a situation we know a number of brands…

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December 7, 2018 Why Internships And Giving Back Matters

I don’t talk enough about it, but one of the things I love most about LOOMIS is that our circle of concern as a company…

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December 5, 2018 George H.W. Bush: A Life of Service

If you want to know the truth about the life a person lived, listen to what people say about them when they’re gone. Because while…

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December 3, 2018 Email is dead. Long Live Email.

The reports of the marketing email’s death have been greatly exaggerated. While the digital marketing world is infatuated with new darlings and reinventions of old…

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November 26, 2018 Letter to CMO Santa

Last week had the whole country focusing on gratitude. As an ad agency, we did the same. Truth is, we give thanks all year long…

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November 20, 2018 Much To Be Thankful For

For most of us, Thursday will bring the opportunity to sit around the table with friends and family, and the chance to focus on all…

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