Bark Blog

some thoughts
on the ad biz

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May 21, 2019 Triumph of the Underdog (Part 1)

Give the people what they want. Surprise! That’s what people want. Whether it’s a movie, a sporting event, or even an election, an encounter with…

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May 13, 2019 Our Love Affair With The Underdog

It’s not a fleeting love. It’s not a flirtatious love we can take or leave. It’s not a love we ever really grow out of.…

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April 18, 2019 Want to Make Your Brand Superhuman?

When “Avengers: End Game” hits theaters at midnight on Thursday, it will bring with it the beginning of the end for the Marvel Cinematic Universe…

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April 15, 2019 3 Ways to Diversify Your Marketing Game

Here’s a true statement: the core work of marketing – crafting a message that resonates with the right audience and drives them to engage the…

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April 9, 2019 Fool For Your Love

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

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April 1, 2019 C’mon Detroit, You Can Brand Better

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

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