Bark Blog

some thoughts
on the ad biz

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August 14, 2019 Culture Is Your Brand Beyond Words

What does a company’s culture have to do with its brand? Everything.

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August 6, 2019 Culture Can Make or Break Your Brand

What happens when a company’s brand isn’t aligned with its culture? Generally speaking, the outcome is less than optimal. Sure, the world is loaded with…

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July 25, 2019 What Happens When Networks Cut The Cord?

For the past five years, one of the hottest discussions in media has been cord cutting and the frequency with which people are cutting their…

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July 12, 2019 Challengers Recognize the Value of Partnership

Any challenger knows, you can’t go it alone. At LOOMIS, we embrace the stakeholder model, believing in sharing success … and the load.

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July 8, 2019 Networking Like A Challenger Brand

As we continue our discussion about what is and is not a challenger brand, here’s a hint: market position is table stakes. By strict definition,…

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June 24, 2019 Three States That Define Challenger Brands

As we continue our discussion about what is and is not a challenger brand, here’s a hint: market position is table stakes. By strict definition,…

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