Bark Blog

some thoughts
on the ad biz

March 8, 2019 Why We Enter Award Shows

When you’re setting the criteria for your ideal advertising agency, does “wins awards” make the list? For some clients, it’s at the top. Others may…

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March 5, 2019 Pamela Anderson to the Rescue

Once you start thinking like a challenger you start finding examples of brilliant challenger marketing in the most unusual places. In fact, the examples start…

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February 25, 2019 Finding the Goldilocks Zone

Raise your hand if you know this kind of manager: High achiever. Great with clients. Integral to the team. Understands that you’ve hired talented, trustworthy,…

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February 19, 2019 Yes, Your Small Business Needs Social Media

If you’re a small business owner, there’s a chance that upwards of 80 hours of your life in any given week are totally booked. (And…

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February 11, 2019 Your Advertising Doesn’t Work on Me

It’s finally happened. I am what I thought would never be: virtually unreachable through traditional media advertising. And by this, I mean, of course, media…

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