Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

May 18, 2021 Will The NFT Revolutionize Marketing?

In the past year, one of the most intriguing narratives in the digital space has been the rise of NFTs (Non-Fungible Tokens). NFTs may very…

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May 10, 2021 Great Loyalty Programs Are No Longer Optional

Choose any metric you like to measure success, and loyalty will be the catalyst for most any positive result. Here are 10 ways to turbocharge…

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May 4, 2021 Why Brand Success Begins (and Ends) With Loyalty

For more than a year, COVID tested customer loyalty like never before. To fight back, many brands improved and leaned on their loyalty programs to…

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April 20, 2021 6 Ways Texas Marketing Companies Can Help Accelerate Your Growth

How do you prime your company for success? You need a solid marketing plan. Here are six ways to take advantage of the coming growth…

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April 6, 2021 Understanding NFTs (And Why You Should Care)

A look at NFTs, blockchain, and the raging debate about whether the whole crypto-phenomenon is the future of capitalism or the emperor’s new clothes.

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March 8, 2021 Reflections from today’s Black Marketing Professionals

In celebration of #BlackHistoryMonth, LOOMIS presents Reflections from Today's Black Marketing Professionals, an interview series where Black marketers discuss how the industry has changed since…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.