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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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July 28, 2016 “Man Law” campaign broke advertising’s Golden Rule: sell something.

I laughed out loud the first time I saw a Miller “Man Law” TV commercial. You know the ones featuring Burt Reynolds and the “Men of…

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October 16, 2011 ‘Mind the Gap’ to Create Brand Advantage

I can’t recall when I first heard the expression, “mind the gap,” but its origins apparently trace back to a 60s-era warning posted for London…

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December 19, 2014 10 Signs Your Ad Agency Had A Successful Year

  Tis the season for reflecting on the year that’s past and for looking forward to a bigger, better, happier new year. In that spirit,…

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November 18, 2014 2 Questions Every Marketer Should Ask Every Day

  What’s holding you back from doing the caliber of work you know you’re capable of and want to do? No doubt there‘s a stout…

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January 14, 2008 2008 – THE YEAR OF NEGATIVITY

“Let The Sniping Begin” One of my favorite quips ever is “It’s a dog eat dog world and I’m wearing Milk-Bone underwear.” You can bet…

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August 22, 2014 3 Challenger Brands Driving Sales By Thinking INSIDE The Box

Hands down, the most clichéd request in marketing is for “out of the box” thinking. But what we often forget is that sometimes, the magic…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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