One of my favorite college professors once said, “No generalization is worth a damn, including this one.” He made the remark in front of a…

  Dear budding graduates and new job candidates, As winter graduation grows close and June graduates start getting ahead of the curve, many of you…

I just left $80 at a local Kawasaki motorcycle dealer for a part the size of a turkey leg. But that’s nothing considering the small…

As it turns out, the Prom Queen lives in a trailer park. Last week, at the 2007 California State Fair Wine competition, the Charles Shaw…

The Atlantic ran an excellent piece titled, “The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices.” If you have ten minutes, it’s…

  Consumers love brands that give back. There’s no question about it. That’s why theCause Marketing Forum predicts that cause sponsorship will reach $2 billion…