If you’ve ever had anything to do with making a :30 commercial, you know what a miracle it is that two hour feature films…

Once a status symbol, smartphones have now become the status quo. Pew Research reports that 64 percent of Americans own a smartphone, and many rely…

If you believe nearly every major entertainment publication on the newsstand right now, Jay Leno’s new show appearing nightly on NBC is the clearly ordained…

There’s a quote about leaders and followers that suggests “If you’re not the lead dog, the view never changes.” For many brands, that’s certainly true.…

It’s official. The debate over product placement in TV programming is on. On September 26th, U.S. Representatives Henry Waxman, D-Cali., and Ed Markey, D-Mass. wrote…

  Beacons just might be the next big thing in mobile marketing. As the name suggests, a beacon is a small device that uses Bluetooth…