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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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May 2, 2014 Are You A Challenger Brand?

There’s a quote about leaders and followers that suggests “If you’re not the lead dog, the view never changes.” For many brands, that’s certainly true.…

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December 5, 2007 Be Advised: This Blog Brought to You by Webster’s New Collegiate Dictionary, the Death of Common Sense and Red Bull

It’s official. The debate over product placement in TV programming is on. On September 26th, U.S. Representatives Henry Waxman, D-Cali., and Ed Markey, D-Mass. wrote…

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December 10, 2015 Beckon Your Customers With Beacons

  Beacons just might be the next big thing in mobile marketing. As the name suggests, a beacon is a small device that uses Bluetooth…

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March 20, 2014 Beware the Underdogs of March

Spring is in the air, and with it, NCAA March Madness. This 64-team tourney gives us fast-paced drama, incredible athleticism, fierce competition, and more reasons…

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March 25, 2016 Beyond Cat Videos: Engaging Consumers Through YouTube

  Do you know what the second biggest search engine is? YouTube. With over a billion users (only 20 percent of whom are in the…

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January 6, 2010 Biting Back: Taking the Fight to the Big Dogs

The California State Fair Wine Competition is billed as “the oldest, most prestigious wine competition in North America.” Established in 1855, it is the place…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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