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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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June 18, 2007 Advertising As Art

What do my colleagues and I in advertising have in common with one of the most gifted men in the American museum profession? It might…

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September 24, 2015 Advertising or Remodeling Your Restaurant: Which Drives More Sales?

If you want to beat the restaurant industry’s projected annual growth rate of just two percent over the next five years, spending more on advertising…

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January 29, 2015 And the Oscar for Best Performance by an Underdog goes to…

  If you’ve ever had anything to do with making a :30 commercial, you know what a miracle it is that two hour feature films…

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June 30, 2016 App Marketing Ideas for Challenger Brands

Once a status symbol, smartphones have now become the status quo. Pew Research reports that 64 percent of Americans own a smartphone, and many rely…

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September 29, 2009 Are We Heading For A Whole Lot Of Vanilla?

If you believe nearly every major entertainment publication on the newsstand right now, Jay Leno’s new show appearing nightly on NBC is the clearly ordained…

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May 2, 2014 Are You A Challenger Brand?

There’s a quote about leaders and followers that suggests “If you’re not the lead dog, the view never changes.” For many brands, that’s certainly true.…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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