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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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March 25, 2016 Beyond Cat Videos: Engaging Consumers Through YouTube

  Do you know what the second biggest search engine is? YouTube. With over a billion users (only 20 percent of whom are in the…

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January 6, 2010 Biting Back: Taking the Fight to the Big Dogs

The California State Fair Wine Competition is billed as “the oldest, most prestigious wine competition in North America.” Established in 1855, it is the place…

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September 23, 2010 Blockbuster Wasn’t Up to the Challenge

Blockbuster filed Chapter 11 bankruptcy today, putting an official stamp on what had been rumored for months. The move delivers yet another object lesson for…

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June 7, 2016 Brand Management is the New Account Service

The traditional, take-orders, shuffle-papers form of account service is dead. I wasn’t around to see it happen or watch the smoke clear after the Mad…

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July 3, 2019 Building Brand You: Networking Like A Challenger Brand

  Unless you’re Meg Whitman, Howard Schultz, Larry Page, Marissa Mayer or another Captain of industry you, my friend, are a challenger brand. And, if…

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September 3, 2015 Can I Use My iPhone? Why You Need Professional Food Photography

  We eat with our eyes, so professional food photography can mean the difference between driving customers to your door or steering them to your…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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