The Loomis Agency

18x Named Best Places to Work by Dallas Morning News and Dallas Business Journal – LEARN MORE
×
The Loomis Agency
mobile menu

Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

SUBSCRIBE NOW
Scroll
May 9, 2014 Celebrating Challenger Mom

If you think about it, moms and Challenger Brands have quite a few common characteristics. In honor of Mother’s Day, let’s take a look at…

read more
October 26, 2009 Challenger Brand Rule No. 1: Change Something

I’m a lifelong motocross fan, so imagine my delight whenYamaha served up a supreme example of challenger brand innovation with its all-new YZ450 for 2010.…

read more
May 5, 2014 Challenger Brand Thinking Produces High-Octane Results

Have you ever had to mix gas and oil for a two-stroke engine? That sort of opening line limited my dating success back in the day,…

read more
September 12, 2014 Challenger Branding From The Inside

Build a culture. And brand it. Four months ago, I stepped into the LOOMIS office for the first time when I interviewed for the position…

read more
April 6, 2011 Challenger Brands Have To Finish

Quick – name the only NCAA Men’s basketball team from Indiana to ever make it to back to back Final Fours. Larry Bird’s Indiana State…

read more
April 28, 2011 Challenger Brands Of A Feather, Flock Together

Ever wonder if your company is a challenger brand? There are lots of ways to tell for sure, but here’s one great measure. Take a…

read more
 
GET IN TOUCH

We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

Home