Presidential elections remind me that advertising isn’t very effective at changing minds. In fact, I wouldn’t be the first to argue that advertising can’t change…

If ever there was a business that eats its own, it’s advertising. Last night during Game 1 of the World Series, Chevrolet debuted their new…

Our Cialdini series heats up this week as we take a closer look at commitment and consistency, the second persuasion principle that’s made up of…

Few books have had such a profound impact in the marketing world as Dr. Robert Cialdini’s stellar book, “Influence: The Psychology of Persuasion,” has. First…

We continue our Cialdini series this week by introducing social proof, a most exciting principle of persuasion in today’s digital marketing world. From psychology’s standpoint,…

  They say that people like to question authority, but in the ad world, it’s just the opposite that’s true. People will listen to authority…