Build a culture. And brand it. Four months ago, I stepped into the LOOMIS office for the first time when I interviewed for the position…

Quick – name the only NCAA Men’s basketball team from Indiana to ever make it to back to back Final Fours. Larry Bird’s Indiana State…

Ever wonder if your company is a challenger brand? There are lots of ways to tell for sure, but here’s one great measure. Take a…

Presidential elections remind me that advertising isn’t very effective at changing minds. In fact, I wouldn’t be the first to argue that advertising can’t change…

If ever there was a business that eats its own, it’s advertising. Last night during Game 1 of the World Series, Chevrolet debuted their new…

Our Cialdini series heats up this week as we take a closer look at commitment and consistency, the second persuasion principle that’s made up of…